Monitor SEO Effects – Use Rank Tracker
Having a website, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to know how your website is ranking in various search engines (at least Google, Yahoo and Bing). This applies for every keyword you are interested in. Knowing the search engine result page (SERP) position is important to understand the traffic volume, any fluctuations in income or just any other parameter that might be related to search engine ranking.
In general you can track few keywords manually. You can simple enter that phrase in browser and check position of your target page. But the manual approach lacks many important steps. It is not enough to check ranking, it is almost mandatory to record positions and other relevant data. Having a history of positions can help you to determine what changes to the website have contributed to some significant change in ranking. Of course, fluctuations in positions are natural, search engine algorithms change, new websites come every day and many factors contribute to the position of your website in search results.
The best way to track ranking is to use some software. There any many such tools around. Market Samurai, for example, has an excellent rank tracker module. It tracks not only rank positions but also the number of backlinks and PageRank. You only need to periodically trigger updates and all relevant data will be collected and stored into database. At any time you can get the latest data and you can also display graphs showing progress over time.
How you can use the tracking data? You can track the progress of each target keyword. If you are doing SEO you will monitor the effect of each change in page content or external links. The effects are not immediately seen, but sooner or later you should spot the difference. If the change in ranking drops significantly then this might be a signal of some wrong action on the website. You should not mix initial ranking fluctuations that are very common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is one of the tools in trade. If internet marketing is your business then you are probably using it on a daily basis. Remember, position in search engine results in not only SEO, it is also a reflection of the quality and usefulness of the content. Quality backlinks significantly contribute to higher ranking, getting them is pretty easy with good content.
Benefits of Rank Tracker
Once you know what keywords are being use to find your site; you will be able to use those keywords to promote your site effectively. Sometimes you will find that keywords you are focusing on are simple not the ones that are driving traffic to your site. Other times you will find new keywords to focus on. Rank Tracker also comes highly recommended from top notch internet marketing firms like iflex studios.
As with most WordPress plugins Rank Tracker takes minutes to install and configure. You simple set it to what search engine you want to concentrate on and add the email you want the notifications to be sent to. It does not get easier than that.
The cost of Rank Tracker is minimal.
This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Word tracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.
Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website’s positions for them without having to switch back and forth between various applications.
These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottom line and I wish you good luck with your business!