seo

How Do You Properly Track An SEO Campaign?

Posted on Posted in Conversion Tracking

Monitor SEO Effects – Use Rank Tracker

Having a website, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to know how your website is ranking in various search engines (at least Google, Yahoo and Bing). This applies for every keyword you are interested in. Knowing the search engine result page (SERP) position is important to understand the traffic volume, any fluctuations in income or just any other parameter that might be related to search engine ranking.

In general you can track few keywords manually. You can simple enter that phrase in browser and check position of your target page. But the manual approach lacks many important steps. It is not enough to check ranking, it is almost mandatory to record positions and other relevant data. Having a history of positions can help you to determine what changes to the website have contributed to some significant change in ranking. Of course, fluctuations in positions are natural, search engine algorithms change, new websites come every day and many factors contribute to the position of your website in search results.

The best way to track ranking is to use some software. There any many such tools around. Market Samurai, for example, has an excellent rank tracker module. It tracks not only rank positions but also the number of backlinks and PageRank. You only need to periodically trigger updates and all relevant data will be collected and stored into database. At any time you can get the latest data and you can also display graphs showing progress over time.

How you can use the tracking data? You can track the progress of each target keyword. If you are doing SEO you will monitor the effect of each change in page content or external links. The effects are not immediately seen, but sooner or later you should spot the difference. If the change in ranking drops significantly then this might be a signal of some wrong action on the website. You should not mix initial ranking fluctuations that are very common for new websites with ranking changes of older and established pages.

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Anyway, rank tracker is one of the tools in trade. If internet marketing is your business then you are probably using it on a daily basis. Remember, position in search engine results in not only SEO, it is also a reflection of the quality and usefulness of the content. Quality backlinks significantly contribute to higher ranking, getting them is pretty easy with good content.

Benefits of Rank Tracker

Once you know what keywords are being use to find your site; you will be able to use those keywords to promote your site effectively. Sometimes you will find that keywords you are focusing on are simple not the ones that are driving traffic to your site. Other times you will find new keywords to focus on. Rank Tracker also comes highly recommended from top notch internet marketing firms like iflex studios.

Setup

As with most WordPress plugins Rank Tracker takes minutes to install and configure. You simple set it to what search engine you want to concentrate on and add the email you want the notifications to be sent to. It does not get easier than that.

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Cost

The cost of Rank Tracker is minimal.

This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Word tracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.

Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website’s positions for them without having to switch back and forth between various applications.

These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottom line and I wish you good luck with your business!

 

seo delaware

Conversion Tracking For SEO Companies

Posted on Posted in Conversion Tracking

Conversion Tracking For SEO Companies

Not only are our tracking services available for business owners, but also for seo companies as well. Now most seo’s would think this is something they do not need, considering any established seo agency already has a rank tracker that they use to keep track of the rankings they are attaining for their current clients. But the downside with this is, although you may know what ranking the site is at, you do not know how well the leads going to that site are converting, and as we all know the conversion rate is the most important aspect of any marketing campaign. Even with thousands of new leads if less than one percent of those newly acquired leads are converting then you still have a serious problem that needs to be handled as soon as possible in order to generate as much revenue as possible for your client. And as we all know generating more revenue for your client will usually lead into generating more revenue for yourself or your agency which is the end goal here. Leaving both parties more than satisfied with the outcome of your services rendered.

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Why You Should Track Your Client’s Conversions

Our conversion tracking software is an excellent addition to any seo campaign, as it can help you keep track of statistics that you were never keeping track of before, and these are also stats that you can show your client. And as many seo’s know most of their clients don’t know much about seo, so showing them a lot of tracking and statistics can make you come across as very professional and let the client know that you know what you are doing. But the key is you do not just want to show rankings, but you also want to show how well these rankings are generating leads, and then how well these leads are converting into paying customers. Because at the end of the day when you are in business that is the only thing that matters. When a customer opens up their wallet and sends money your way. Everything else is just fluff. So if this is the case then why would you not show the very most important statistic to your client? Doing this will allow you to come off as much more of a professional as well as someone that knows exactly what they are doing and how to execute on a given task to achieve the targeted goal in a sufficient time frame.

Why Use Our Conversion Tracking Software

If you have not tested our software yet you can do so by going to the test our software page, it is free for the first 14 days so if you do not find it helpful then you can cancel and carry on as you did before. But to show a case study of what our software can do and how it can help seo companies in gaining trust and even payment increases from their clients, we have had a testimonial from a seo company that has tried our software and they say it has helped them immensely with clients. Making them look more professional and legitimate coming off as the best in the industry, by providing statistics that no other competitors provide. But don’t take our word for it, ask them yourself. The company we are talking about is Gravitii. You can visit there site here: http://gravitii.co/raleigh-nc/seo

 

How to sell on ebay and track sales

Posted on Posted in Make Money Online

Sometimes we like to provide some pure value on our blog, just to help people out. We came across this video and feel its a really good tutorial for how to sell on ebay. And we also offer tracking for ebay sellers as well. So enjoy the tutorial and check out our contact page if you’d like a quote for ebay conversion tracking.

seo

Why should you track your SEO?

Posted on Posted in Conversion Tracking

Tracking SEO Results

If you a business owner, and you have hired a company to do your seo, you may be wondering why you should do conversion tracking on the results of the seo campaign yourself, rather then just have the seo agency do it for you? Well the answer is, while they may be tracking your results, they may only show you what they want you to see, and not the whole story. And when you are spending money on your marketing budget, you should know exactly where that money is going, what it is being used for, and exactly how much of an ROI it is generating.

seo

Tracking the results of an seo campaign yourself allows you to hold the company you hired accountable for their results. You can hold them to specific timelines, as well as create milestones that you would like to have achieved, and then you can track these milestones yourself. And maybe, after you analyze the results from the tracking yourself, maybe you will end up being able to even help the seo agency in improving their results by seeing something that they missed.

When it comes to marketing, every dollar you spend should be put to good use, and if you aren’t tracking your results, how will you be able to tell what is working and what is not? It’s simple really, if you track results you can determine what the best course of action is, what is working, and what strategy to put more money into.