Example Reports

After installing the JAZreturns code on your web site you will start receiving the JAZreturns reports by e-mail.

These reports are sent in three different formats - daily, weekly and monthly.

Below are some notes explaining various elements of the reports.

The summary table shows a general summary of sales and visitors for your web site It also calculates an overall conversion rate and revenue per new visitor. This will show you how successfully your website converts visitors into buyers.

The visitor sales trends graph overlays sales, visitors and conversion rates showing you your web site results for a period of time (in this daily report the last 30 days are shown). This let's you know how your web site has performed over time together with an overall trend. For example if you just ran a new campaign to increase visitors, this will show you how successful that campaign was. You will see that this graph displays relative figures to allow all information to be displayed on the one graph.

The referring sites sales table shows you which referrers are making money for you. You will see instantly your return on investment for a range of different refers including Pay Per Click providers, directory listings and search engines. For example the report may show Google AdWords made the most money for you yesterday. The report also shows a repeat customer who made a purchase of $320 dollars.

The referring sites count table shows you which referrers are sending you the most sales. This is similar to the referring sites sales table (above) however uses a count of sales, not dollar value.

The sales listing and corresponding visitors lists your sales in detail. It shows the amount of each of your sales, how many times that customer visited your site before ordering, the referrers and search term the customer used to find you site and the entry page for each visit the customer made. This let's you track individual sales to get a better understanding of how people are finding and using your site.

Top 10 referring sites by count and Top 10 referring sites by revenue: show visually what the table above tells you, it let's you know which referrers are really performing for you. It shows this in terms of number of visitors and revenue raised.

The top keywords table shows you which keywords people are using to find your site. It shows the number of sales a keyword produced, the revenue it raised and conversion rates for visitors and revenue. This allows you to determine which keywords are making you money and wisely spend money on these keywords.