Frequently Asked Questions
What does JAZreturns do?
Tracking desired actions
What referrers will JAZreturns track?
Will JAZreturns work with my site?
How does JAZreturns work?
Tracking Pay Per Click
Tracking keywords
Tracking customer visits
Comparison with other services
Performance and reliability
Installation
Pricing
JAZreturns packages
General
Terminology
What does JAZreturns do?
Q: What is JAZreturns? ^top
A: JAZreturns is a subscription based conversion tracking reporting service
that provides detailed information on the effectiveness of your online marketing
efforts.
JAZreturns conversion tracker will show you exactly what is driving your
sales and help you accurately measure your return on investment.
JAZreturns works by tracking the online conversions on web sites. An online
conversion occurs when a person performs an action on your site that you deem
to be valuable, such as a purchase, signup, quote request or inquiry. The
JAZreturns service measures these conversions, and ultimately helps you identify
how your web site is performing.
Daily, weekly and monthly JAZreturns reports are then e-mailed to you that
report on the desired actions that occurred on your site. The JAZreturns reports
also show exactly how the customers found your web site and the success of
your online marketing.
Q: How can I benefit from using JAZreturns? ^top
A: When you have access to the JAZreturns analysis reports, you can make smarter
online marketing and business decisions. Given better data and analysis, you
can better measure your overall return on investment (ROI) for your whole
web site. By using JAZreturns you will:
- drive more sales with fewer ad dollars
- discover what your customers are actually looking for
- reduce your losses from fraudulent orders in just minutes
- know exactly which referring sites, e-mail and ad campaigns produce sales
- enhance sales forecasting with lead time analysis
- increase your ROI on all advertising
- compare all of your PPC advertising side by side to see which PPC engines
are producing the best results
Tracking desired actions
Q: What does JAZreturns track? ^top
A: JAZreturns tracks events that occur through your web site. The events are
actions that you consider to be of value to your business. The events are
called 'desired actions'. You can see what 'desired action' means on this
page.
Q: What type of events can JAZreturns
track? ^top
A: JAZreturns tracks events called 'desired actions'. The types of desired
actions that JAZreturns can track include tracking sales, e-mail newsletter
subscriptions, online registrations, online quote requests, online demonstration
requests, online contact form completion.
Q: What desired actions can JAZreturns
track? ^top
A: JAZreturns can track desired actions including sales, online registrations,
e-newsletter sign-ups, online quote requests, online contact form inquires,
online demonstrations.
Q: Can several types of
Desired Actions be tracked in the one JAZreturns report? ^top
A: It is possible to track several types of desired actions on
the one web site using JAZreturns.
However, you will generally receive the most meaningful information through
JAZReturns by tracking what you consider to be the most important desired
action on your web site.
For example, if you have an e-commerce site, tracking the sales is the best
desired action to track. If you have a site where you receive online registrations
and online contact form inquires, you may choose to track only the online
registrations, or, the online registrations and the online contact form inquires.
If you have a site with an e-newsletter sign-up option you may like to track
those sign-ups and your online contact form inquires.
Q: What happens if a person performs two
desired actions, what will the JAZreturns report show? ^top
A: If a person for example purchases an item on the 1st of February 2003 after
being referred to your site the previous week from the Google search engine
and the same person on the same computer places another order on the 6th of
June 2003 who was referred by your company newsletter, JAZreturns would record
all of the visits from that customer. The JAZreturns report would show the
initial visit from Google in January, 2003. It would then show the visit where
the purchase occurred on the 1st of February, 2003. Any subsequent visits
will be shown and attributed to that same person and then with the purchase
on the 6th of June, 2003 the referrer in the JAZreturns report would be 'repeat
customer' (unless you disable the 'repeat customer' option, in which case
the referrer would appear as the original referrer, which is Google in this
example.)
What referrers will JAZreturns track?
Q: What referrers will JAZreturns
track? ^top
A: JAZreturns can track the source of all of your desired actions, from any
online source. JAZreturns can track organic search engine referrals such as
from Google, Yahoo!, MSN and AltaVista; Pay Per Click ads; paid inclusion
URLs; e-newsletters; e-mail campaigns; affiliate programs; online ad campaigns;
online directory listings; third party web sites; buttons and banners.
Q: Can JAZreturns track desired actions
from all of the search engines? ^top
A: Yes, JAZreturns can track desired actions from all the major search engines.
JAZreturns can track desired actions from search engines including Google,
MSN, Yahoo!, Netscape, Altavista, All the Web and Excite just to name a few.
Q: Can JAZreturns track desired actions from PPC
engines? ^top
A: Yes, JAZreturns tracks a wide range of PPC engines. The PPC engines that
JAZreturns can track include Google Adwords, Overture, Kanoodle, Sprinks,
Espotting, FindWhat, Oodles Travel Search and many others.
Q: Which PPC engines does JAZreturns support? ^top
A: All of them. If we don't have support in for a PPC engine that you use,
we will add it in. JAZreturns supports the major PPC engines like Google AdWords
and Overture down to the small PPC engines like Oodles
Travel Search.
Q: Can JAZreturns track specific ad campaigns? ^top
A: Yes, JAZreturns can track specific online ad campaigns.
Q: Can JAZreturns track e-newsletters? ^top
A: Yes, JAZreturns can track desired actions that were generated from your
e-newsletter or third party e-newsletters.
Q: Can JAZreturns track specific
articles within an e-newsletter? ^top
A: Yes, JAZreturns can track the referrals from specific articles or sections
of e-newsletters.
Q: Can JAZreturns track affiliate
programs? ^top
A: Yes, JAZreturns can track 'desired actions' from affiliate programs. You
can even track specific affiliate program campaigns.
Will JAZreturns work with my site?
Q: What do I need on my site to use JAZreturns? ^top
A: JAZreturns tracks the performance of an action on your web site. For example,
each time an order is placed through your web site, when someone subscribes
to your e-newsletter through your web site, when someone completes a contact
form, completes a form asking for a quote, completes a registration, completes
a form requesting a demonstration etc. As long as once the 'desired action'
is performed a 'thank you' or 'receipt' page appears on the web site, you
will be able to track that type of action using JAZreturns.
Q: Do I need to use specific software or
a particular operating system? ^top
A: JAZreturns can easily be installed on any almost any web site! JAZreturns
can be installed on any web page by simply adding a couple of lines of HTML.
JAZreturns operates independently of what language your web site is written
in (eg PHP, JSP or ASP), whether it is static, template or database driven,
what web server your site runs on (eg Apache or IIS) or what operating system
your web server runs on.
Q: What are the prerequisites for using
JAZreturns? ^top
A: You simply need two prerequisites to use JAZreturns :
1. You have an action that can be tracked on your site.
That is, you have a web site where a person can perform a type of desired
action which is followed by a 'thank you' or 'receipt' page. For example if
your site accepts sales online, if your site has some type of online form
for registering, subscribing, requesting further information, requesting a
demonstration.
2. You can modify your web site pages and your 'thank you' or 'receipt' page
by adding a small piece of code.
Q: Does JAZreturns work with static web sites? ^top
A:Yes, JAZreturns works with static web sites.
Q: Does JAZreturns work with database driven web
sites? ^top
A:Yes, JAZreturns works with database driven web sites including PHP, ASP,
JSP, Perl/CGI and Cold Fusion.
Q: Does JAZreturns work with ASP web sites? ^top
A: Yes, JAZreturns works with ASP driven web sites.
Q: Will JAZreturns work on my EziMerchant
site? ^top
A: Yes, JAZreturns works with EziMerchant web sites.
Q: Does JAZreturns work with Cold Fusion
web sites? ^top
A: Yes, JAZreturns works with Cold Fusion sites.
Q: What happens if JAZreturns does
not work with my site? ^top
A: If you sign up for JAZreturns, attempt to install it then come to the conclusion
that it is impossible to install JAZreturns on your site, we will refund your
money under our 30 day satisfaction guarantee.
How does JAZreturns work?
Q: How does JAZreturns track? ^top
A: JAZreturns tracks desired actions by using cookies. The cookies last for
6 months which means that you will be able to see repeat customers and sales
with long lead times.
Tracking Pay Per Click Questions
Q: What is the PPC campaign analysis? ^top
A:JAZreturns will help to show you where your advertising dollar is most effective
by letting you know exactly which PPC engines, PPC campaigns and PPC keywords
produce sales or desired actions.
JAZreturns allows you to accurately measure the return on your PPC advertising
campaigns and know where to spend your valuable marketing dollars.
PPC analysis in JAZreturns consists of three core reports.
1. Engine Analysis : See exactly what PPC engines are producing sales and
the amount of revenue they are generating.
2. Campaign Analysis : See exactly which campaigns within each PPC engine
are producing sales and compare those to other campaigns in other PPC engines.
3. Keyword Analysis : See which keywords from the PPC engines are producing
sales.
Q: Can I use the PPC campaign
analysis with any JAZreturns package? ^top
A: Yes, the Pay Per Click campaign analysis add-on can be used with any JAZreturns
package. The PPC campaign analysis add-on is automatically included with the
E-Business Enterprise package. It is available as an optional add-on with
the other JAZreturns packages.
Q: Can I use the PPC campaign analysis with
the Lite or Pro package? ^top
A: Yes, the Pay Per Click campaign analysis add-on can be used with any JAZreturns
package. The PPC campaign analysis add-on is automatically included with the
E-Business Enterprise package. It is available as an optional add-on with
the other JAZreturns packages.
Q: Do I have to use the
PPC campaign analysis if I use PPC advertising with my web site? ^top
A: It is not compulsory that you use the PPC campaign analysis add-on if you
use Pay Per Click advertising with your web site. Though, our clients have
told us that the Pay Per Click campaign analysis on of the most valuable parts
of the JAZreturns report. We strongly recommend that if you use PPC advertising
that you use the PPC campaign analysis tool. The PPC campaign analysis tool
investment is only a fraction of the price paid for PPC advertising.
Q: I use the Overture PPC 'Tracking
URLs' option, does that mean I do not have to add a JAZreturns code to my
URLs on my Overture PPC ads? ^top
A: Yes. You do not have to modify your Overture URLs provided you have the
"Tracking URLs" option switched on in your Overture account.
Q: With the Overture 'Tracking
URLs' option, how will my Overture ads be grouped in terms of campaigns? ^top
A: The Overture 'Tracking URLs' feature will group a campaign according to
the term you bid on. e.g. "wedding ring"
However, in the keywords report, you will actually see the real keyword typed
in by the customer, e.g. "wedding rings".
Tracking keywords
Q: Can JAZreturns track the keywords that
a person used? ^top
A:Yes, JAZreturns can track the keywords that a person used in organic search
engine results and through PPC engines. JAZreturns will only report on the
keywords that were used which resulted in a sale or desired action.
Tracking customer visits
Q: Will JAZreturns group all of the
visits from one person together? ^top
A: Yes, if the same person who performs a desired action visits your web site
on several occasions (person uses the same computer), JAZreturns will group
of all those visits as being from the one person. Once that person performs
a desired action, the JAZreturns reports would show all of the visits that
that person made.
Q: If a person visits my web site
more than once, which referrer will the JAZreturns report show? ^top
A: JAZreturns will track the referrer for every visit that a person makes
to your site. For example, a person may be referred to your web site from
a PPC advertising ad and few days later may be referred to your site from
Google search engine. Both referral methods would be attributed to that person
and show in the JAZreturns reports.
Though for the purposes of attributing a 'desired action' to a particular
referrer, the very first referrer would be attributed as being the referrer
for that desired action. In this example, the referrer in JAZreturns for conversion
analysis purposes would be the PPC ad.
Q: Is the tracking secure? ^top
A: JAZreturns will track the desired actions that occur on your web site,
and any associated revenue tracking for transactions placed through your web
site. JAZreturns does not record or have access to any of the personal information
such as the customer's name relating to the person who performed the action
or purchased an item.
All information recorded in the JAZreturns tracking can only be accessed
through the JAZreturns reports. JAZreturns reports are not sent to any third
parties. The cookies used to track desired actions with JAZreturns do not
record any personal information about the user, other than the pages that
the user has accessed the relevant web site from.
Q: Will the JAZreturns staff see the information
in my JAZreturns reports?
A: The JAZreturns staff will not access or see the information in your JAZreturns
reports regarding your sales, desired actions and referrers unless the JAZreturns
customers specifically request that JAZreturns staff view their reports (eg.
to assist with technical support or to help with the interpretation of reports).
You can also view the JAZreturns privacy policy.
Comparison with other services
Q: What is the difference between
JAZreturns and a web statistics program? ^top
A: JAZreturns offers a wide range of benefits to business owners, sales managers
and marketing managers that are not offered by web statistics programs.
Web site statistics are built to record technical information about a web
site. Web statistics programs were not built to help business owners/managers
make business decisions about their web site.
For example, the log files will show total numbers of visitors or user sessions
(a person who visits 10 times will be shown as 10 visitors, rather than one
visitor). Referrer logs are also difficult and timely to interpret, contain
inaccurate country information based on domain name (an Australian visitor
using bigpond.com an Australian ISP service would be recorded as a visitor
from the US as they are using a .com domain).
JAZreturns only measures what matters - sales or actions.
JAZreturns shows you an easy to understand summary of :
- Number of new visitors (not a new visitor for the same person each time
they visit)
- The country where the person actually comes from based on the location
of their computer.
- The referrers that produced sales - not all referrers whether they produced
sales or not.
- The conversion rate based on the referrer and the search term used.
- Pay-per-click analysis
| Feature |
Web Stats programs |
JAZreturns |
Benefit |
| Visitors |
Duplicates visitors |
New visitors only |
See results of advertising campaigns
(not the same people coming over and over) |
| Country |
Inaccurate - normally based on domain of ISP |
95% Accurate - based on location
of visitor's computer |
Focus marketing efforts based on
countries |
| Referrers |
All referrers |
Referrers that produce sales |
Which referrers make you money
and which don't |
| Search Terms |
All search terms used |
Search terms that produce sales |
Which search terms make you money
and which don't |
| Reports |
Online only. Long and difficult to
interpret |
e-mail reports with the analysis
already done for you |
Instant understanding
of how your business is going and which marketing is working |
Q: What is the difference
between JAZreturns and the Google Adwords Conversion Tracker? ^top
A: There are many benefits available with JAZreturns that are not available
with the Google Adwords Conversion Tracker.
The primary difference between the services is that the Google Adwords Conversion
Tracker only tracks and reports on actions resulting from Google Adwords PPC
ads. That gives a very limited picture of your web site's success and return
on investment.
JAZreturns tracks and reports on all marketing efforts and referrers including
all search engines (organic results) such as Google, Yahoo and MSN; all PPC
engines such as Google Adwords, Overture, Sprinks, FindWhat; together with
e-newsletters, paid inclusion, banners and buttons and affiliate programs.
Q: What is the difference between
JAZreturns and the Overture Conversion Tracker? ^top
A: There are many benefits available with JAZreturns that are not available
with the Overture Conversion Tracker.
The primary difference between the services is that the Overture Conversion
Tracker only tracks and reports on actions resulting from Overture PPC ads.
That gives a very limited picture of your web site's success and return on
investment.
JAZreturns tracks and reports on all marketing efforts and referrers including
all search engines (organic results) such as Google, Yahoo and MSN; all PPC
engines such as Google Adwords, Overture, Sprinks, FindWhat; together with
e-newsletters, paid inclusion, banners and buttons and affiliate programs.
Performance and reliability
Q: Will this conversion tracking slow down
my site? ^top
A: The JAZreturns code is added to the bottom of web pages. That means that
all of the other code on the web page will load first before the JAZreturns
code. So technically the JAZreturns code will take a slightly longer time
to load that the page otherwise would have taken, the visitor will be able
to view the page in full whilst the JAZreturns code is loading, so there will
not be any notable difference in load time from the visitor's perspective.
Q: Where are your JAZreturns servers located? ^top
A: There are currently multiple JAZreturns servers located in the US.
Q: What happens to my site if JAZreturns server
cannot be reached? ^top
A: If for some reason a JAZreturns server cannot be reached there will not
be any noticeable effect on the functionality of your web site (because the
JAZreturns script is at the bottom of the page and the page will already have
loaded.)
Installation
Q: Is JAZreturns easy to install? ^top
A: Yes! Installing JAZreturns on your web site is a simple 2 step process
of adding a couple of lines of JavaScript to your web pages.
Q: Will JAZreturns work on my site? ^top
A: It most probably will. JAZreturns will work on 99% of all web sites. If
the software that runs your site supports affiliate programs then JAZreturns
will definitely work. To use JAZreturns, you simply need to be able to edit
your web site pages and modify the code on your 'receipt' or 'thank you' page.
Q: How do I install JAZreturns? ^top
A: After you sign-up you will be given an account ID and instructions on how
to install JAZreturns on your site. Installing JAZreturns on your web site
is a simple 2 step process of adding a couple of lines of JavaScript to your
web pages.
Q: Who installs JAZreturns? ^top
A:JAZreturns can be installed by you (the web site owner/manager) or your
web designer or your internet marketing consultant.
If you do not have a web designer, we are happy to refer a web designer to
you. The installation time frame for a web designer to install JAZreturns
will depend on the your web site though should generally be relatively short.
The installation costs, if any, are not included in the JAZreturns price.
Pricing
Q: How much does JAZreturns cost? ^top
Please refer to the JAZreturns pricing page for
full pricing information.
Q: What is the minimum term for JAZreturns? ^top
A: The JAZreturns service is licenced on a monthly basis (month to month).
Your JAZreturns licence will automatically renew each month until you request
to stop using the JAZreturns service.
JAZreturns packages
Q: Which JAZreturns package should
I choose? ^top
A: There are three easy steps to choosing the best JAZreturns package for
your site.
1. If you have an e-commerce site you will choose either the E-business Silver,
E-business Gold or E-business Enterprise packages.
If you have any other type of site (non-ecommerce site) you will choose either
the Lite or Pro service.
2. Next, determine approximately how many people visit your web site.
To do this, you should looks at your web site log files or basic web statistics
package. You should look at the 'user sessions' field. That 'user session'
value will give you a very general indication of your monthly web site usage.
To see which JAZreturns plans are available to you - look at the different
'visitor' quotas for the JAZreturns packages and eliminate the packages that
are not suitable for you.
You will need to choose a plan that has a higher visitor quota than the number
of 'user sessions' than you currently know you have.
3. Choose your optional-add ons.
If you want all three add-ons, choose the E-business Enterprise package that
includes all three add-ons. The E-business Gold package includes the Fraud
Alert E-mails automatically. The other plans have the add-ons as optional.
If you use Pay Per Click advertising, you should choose the PPC analysis
add-on.
If you have an e-commerce web site that accepts product sales and you sell
products internationally, you should choose the Fraud Alert E-mail add-on.
If you would like to further analysis the data collects by JAZreturns, you
should choose the CSV/Excel data export add-on.
Q: What is the minimum term for JAZreturns? ^top
A: The JAZreturns service is licenced on a monthly basis (month to month).
Your JAZreturns licence will automatically renew each month until you request
to stop using the JAZreturns service.
Q: What is the difference
between the e-commerce and non-ecommerce JAZreturns packages? ^top
A: The Lite and Pro JAZreturns services are designed for web sites that do
not accept online sales. The E-business JAZreturns services, the Silver, Gold
and E-business Enterprise services are designed to be used with e-commerce
web sites that accept online sales.
The Lite and Pro JAZreturns packages will still measure all of your referrals
for your site. The Lite and Pro packages however do not offer revenue tracking,
simply because online sales are not being recorded.
Q: Can I use a non-ecommerce
JAZreturns package if I have an e-commerce web site? ^top
A: Technically, you can use the Lite or Pro service if you have a e-commerce
web site - though, you should note that the Lite and Pro JAZreturns packages
do not offer revenue tracking so the JAZreturns reports would not show the
dollar values of the sales generated nor the dollar conversion rates. For
this reason, we very strongly suggest that all e-commerce web sites use one
of the E-business JAZreturns packages.
Q: Can I use an e-business
JAZreturns package if I have a non-ecommerce web site? ^top
A: If you have a non-ecommerce web site you should not use the E-business
JAZreturns packages. This is simply because the E-business packages includes
revenue tracking which is not appropriate nor relevant for a non-ecommerce
web site that does not generate sales.
Q: What is the difference between the
Lite service and the Pro packages? ^top
A: The Lite and Pro services are similar is all of their features. There are
two differences between the Lite and Pro packages.
1. The Pro package is for larger sites that have upto 5,000 visitors per
month whereas the Lite package is for sites with fewer visitors of upto 1,000
visitors each month.
2. The Pro package includes country analysis.
Q: What is the difference between the
Pro service and the E-business Silver package? ^top
A:The Pro package is designed for non-ecommerce web sites. The E-Business
silver package is designed for e-commerce web sites. This means that the E-business
Silver reports offers revenue tracking whilst the Pro version will track revenue.
Q: What is the difference between
the E-business Silver and the E-business Gold package? ^top
A:The E-business Silver and E-business Gold packages can both be used for
an e-commerce web site. There are two differences between the Silver and Gold
packages.
1. The E-business Silver package is for the e-commerce web sites with fewer
visitors, upto 5,000 visitors per month, whereas the Gold package is for sites
with visitors up to 15,000 visitors per month.
2. The E-business Gold package automatically includes the Fraud Alert E-mail
add-on, whereas with the Silver package, the Fraud Alert E-mail is an optional
add-on at an additional price.
Q: What is the difference
between the E-Business Gold and E-Business Enterprise package? ^top
A: The E-business Enterprise package is for larger web sites with visitors
of 40,000 or more each month. The E-business Enterprise package also includes
all of the JAZreturns add-ons - the Fraud Alert E-mails, the Pay Per Click
analysis and the Excel/CSV data exports. Gold packages is for sites with visitors
upto 15,000 each month and has the option add-ons Pay Per Click analysis and
Excel/CSV data exports available at an additional price.
Q: Can I use the Fraud Alert E-mail
service with any JAZreturns package? ^top
A: The Fraud Alert E-mail service is available for use with all of the e-business
packages. It is not appropriate for the Lite and Pro packages as non-ecommerce
web sites do not have sales and accordingly do not receive fraudulent online
orders. The Fraud Alert E-mail add-on is included with the Gold and Enterprise
level packages.
Q: What happens if I receive more visitors
than my monthly quota? ^top
A: It is okay if your visitors exceed your monthly quota in a particular month.
Your JAZreturns service will still continue to be fully functional and operational
for your site. For any visitors above your quota, the small excess usage quota
will simply be added to your JAZreturns payment in the following month. The
excess usage is a small amount for each additional 1,000 visitors to your
web site. If you continued to exceed your monthly quota for several consecutive
months, it is generally best to move the the next available plan with a higher
visitor quota.
Q: How is the number of visitors measured
for monthly quota purposes? ^top
A: The number of 'visitors' for monthly quota purposes is calculated as the
sum of the 'new visitors' to your site and the 'repeat visitors' to your site
in the relevant month. You will see the 'new visitors' and 'repeat visitors'
in your JAZreturns reports.
General
Q: How many pages can I use JAZreturns
on? ^top
A: You can use the JAZreturns tracking on all of the pages of your web site.
In fact, we highly recommend that you add JAZreturns tracking to all of your
web pages. That means that even if a person does not enter your site through
your home page (this is very common), you will be able to track that person
from all pages that they enter your web site.
Q: Can I use JAZreturns on all of my web
sites? ^top
A: Yes, you can use one JAZreturns package for multiple web sites. If you
use one JAZreturns package across multiple sites you should note that you
all of the desired actions from all of those sites would be combined in the
one report. If you wanted separate reports for separate web sites, you will
need to have a JAZreturns account for each of your web sites.
Q: What is the minimum term for JAZreturns? ^top
A: The JAZreturns service is licenced on a monthly basis (month to month).
Your JAZreturns licence will automatically renew each month until you request
to stop using the JAZreturns service.
Q: Do I need to add a special tracking
code to all of the URLs on my web site? ^top
A: No, you do not need to add special JAZreturns code to all of your URLs.
So for all organic search engine referrals you do not need to add a special
code to your URLs.
Though, if you would like to use the PPC analysis feature of JAZreturns you
will need to add a small piece of code to only those URLs used with your PPC
ads.
You can also (though not essential) add a special JAZreturns code to the articles
and links in your e-newsletters and other online ad campaigns.
Q: Does the JAZreturns service require
redirection to a third party server? ^top
A: No, the JAZreturns service does not require you to modify your URLs or
to force your pages to be redirected to a third party server for the purpose
of tracking.
Q: If during the checkout process, my
customers leave our site to go to a third party check out site will JAZreturns
work for my set up? ^top
A: If you can add the JavaScript code to the "thank you" page then
it will work. If the "thank you" page is on your site, then this
will not be a problem for you. If the "thank you" page is on the
third party site, then you will have to see if you can add JavaScript code
to that third party page.
Q: Do the country statistics represent
the 'true' country of origin. For example, will Bigpond.com be seen as from
the US - will that show up as Australia or US for the country result? ^top
A: Yes, these the JAZreturns information represents "true" country
of origin and are over 95% accurate (unlike your traditional web statistics/web
logs' country stats which are based on the domain name and treat bigpond.com
as US).
Q: Why do some of the referrers shown
in my normal web statistics not appear in the JAZreturns reports? ^top
A: JAZreturns focuses on the actions that you deem valuable. JAZreturns
only reports on those 'desired actions' that occur on your web site. For example,
if your desired action is a sale, JAZreturns will only show the referrers
that generated a sale for you, not the other referrers that did not generate
a sale. So there may be referrers in your web statistics package that do not
appear in JAZreturns because they did not produce a desired action for you.
JAZreturns was specifically designed to highlight the 'desired actions' rather
than a long list of referrers that didn't produce results for your site.
Terminology
Q: What is a desired action? ^top
A: A desired action is specific type of user behaviour that you deem valuable.
For example, if you have an e-commerce web site, you would deem a sale to
be valuable. A sale is a type of desired action that you can track using JAZreturns.
Q: What is the Fraud Alert E-mail? ^top
A: The JAZreturns Fraud Alert E-mail service is a service that sends an instant
e-mail alert to the business to notify them of a potentially fraudulent order.
There are several countries that are recognised for generating high numbers
of fraudulent orders. The Fraud Alert E-mails help to reduce your loss from
fraudulent orders; alert to potentially fraudulent orders (based on high fraud
rates from some countries); detect orders that have a fraudulent origin despite
having US, AU or EU shipping destinations and detect orders that you would
otherwise not know may be fraudulent.
Q: What is country analysis? ^top
A: Country analysis is an analysis of the country of origin of your 'desired
actions'. The results of the country analysis is presented in the JAZreturns
reports in the form of a pie graph.
Is you question still not answered? Then please contact
us!
|