Advertising campaigns

JAZreturns gives you the accurate information you need to make informed decisions about all of your marketing campaigns.

You can use the 'campaign analysis' to track your PPC advertising, e-mail newsletter campaigns, banners and buttons, direct e-mail campaigns, affiliate programs, directory listings and paid inclusion in search engines (eg. Inktomi paid inclusion).

You will know which campaigns to invest advertising money into and where you can save valuable advertising money by knowing when to stop expenditure on campaigns that don't work for you.

The 'campaigns analysis by site' shows you specifically which campaigns are working best for you.

Success Summary

You will gain many benefits from the JAZreturns campaign analysis including:

Information	Benefit
Which campaigns are working	Quickly gauge advertising effectiveness Know which are your best campaign referrers Know which referrers to focus on Know which campaign referrers are not producing results
Which PPC search engine campaigns get best results By no. of sales By $ value of sales By conversion value and percent	Know which PPC engine campaigns to concentrate on Know which PPC engine campaigns are not producing a return on your investment
Which paid inclusion portals and directory campaigns get best results By no. By $ sales By conversion value and percent	Enables decisions about the cost effectiveness of paid inclusion campaigns in directories and portals Know which types of campaigns produce the best results
Which e-mail campaigns, e-newsletters and affiliate programs get best results By no. of sales By $ value of sales By conversion value and percent	Know within 24 hours of sending an e-mail campaign or e-newsletter whether it has generated sales for you.