Keyword analysis for sales

JAZreturns records the keywords that your customers use to find your website through the search engines.

There are three sections of the JAZreturns reports that analyses keywords, the 'keywords by number of sales', the 'top keywords by number of referrals' and 'top referring sites keyword combinations'.

First you will see the keywords used by your customers that resulted in sales.

You will know the exact keywords, the number of sales generated using those keywords, the number of people referred to your website from search engines using those keywords, the revenue earned using those keywords and the conversion rate and conversion value.

Knowing which keywords your customers are using that actually produce sales is very important. Most website statistics programs will show you all of the search terms that visitors used to get to your web site. JAZreturns however focuses on the keywords that actually produce sales for you.

Keyword Analysis

Your benefits from using JAZreturns will include:

Feature

Benefits

Which search words produce best results

By no. of sales
By $ sales
By conversion

Know which keywords produce sales
Know the exact words people use - so you can use those words in your web pages
Know which products customers are interested in
Helps with merchandising decisions and new product lines
Know which search engine optimisation worked
Know if customers are searching on your business name
Know if customers are searching on brand names or product names
Discover what your customers are actually looking for

Keyword analysis by referrals

The second section of the JAZreturns reports that analyses keywords is the 'top keywords by number of referrals' section.

This section of the report will show the top keywords used by all of your web site visitors, even if some of those keywords did not result in sales.

You can use this section of the report to see which are the most popular keywords used by your visitors and which of those keywords actually produce sales.

Keyword and referrer combinations

The third section of the JAZreturns reports that analyses keywords is the 'top referring site and keyword combinations' section.

This section of the report will show the combination of the top referrers and top keywords used by all of your web site visitors, even if some of those referrer/keyword combinations did not result in sales.