Search engine analysis
Find out where your customers come from!
You will discover which search engines and websites generate the most
customers for you (that's right, customers, not just visitors!).
Why does this matter? ...... If you only measure the number of visitors
that your referrers send you, but you don't know how many 'sales' a
referrer generates for you, then you don't know which marketing works
to make money for you.
JAZreturns search engine and referrer analysis will allow you to:
- Drive more sales with fewer ad dollars
- Maximise your advertising return on investment
- Save 100s or 1000s of advertising dollars
- Know where your marketing efforts are most effective
What types of search engines and referrers will be tracked?
Each time a sale occurs through your website JAZreturns will track
exactly where that person came from. JAZreturns will measure and track
the sales on your website that came from:
- Search engines
- Pay per click search engines
- e-mail campaigns
- e-newsletters
- Affiliate web sites
- Banner adds
|
- ezine adds
- Paid directory listings
- Industry portals and web sites
- Repeat customers
- Paid inclusion in search engines
- Pop-up ads
- Other referring web sites
|
You will gain many benefits from knowing where your customers come from
including:
| Information |
Benefit |
Which search engines get best results
- By no. of sales
- By $ value of sales
- By conversion value and percent
|
- Know which engines to concentrate on
- Know which engines you should focus on with
search engine optimisation efforts (whether paid or in-house)
|
| Which portals, directories and referrers get best results
- By no. of sales
- By $ sales
- By conversion value and percent
|
- Enables decisions about the cost effectiveness
of paid inclusion in directories and portals
- Know which types of refers produce the best
results
|
| Which e-mail campaigns, e-newsletters and affiliate programs
get best results
- By no. of sales
- By $ value of sales
- By conversion value and percent
|
Know within 24 hours of sending an e-mail campaign or e-newsletter
whether it has generated sales for you. |
| Which PPC advertising campaigns work best for you |
See the PPC analysis section for further information |
Sales analysis
See exactly which search engines and referrers generated sales for
you. In the 'referring sites by number of sales' analysis you will see
the total number of sales generated from each search engine and referrer,
the number of new visitors that referrer sent you and the percentage
of new visitors who become customers from each referrer (conversion
rate).
Revenue analysis
See exactly which search engines and referrers generated the most revenue
for you. In the 'referring sites by revenue' analysis you will see the
total revenue earned from each search engine and referrer, the number
of new visitors that referrer sent you and the value of each visitor
from that referrer.
Referrer analysis
And, in addition to showing where your sales are coming from, JAZreturns
will also report on your top referrers, even if some of those referrers
didn't produce sales for you.
This way you will have an all encompassing view of how your internet
marketing efforts are performing.
|
