Success summary

JAZreturns gives you quick answers to important business questions...

The JAZreturns success summary will tell you:

• If you met your sales and marketing projections
• How many new visitors your marketing and advertising campaigns and initiatives are generating
• How many of your visitors are converting into customers (your conversion rate)
• How your current results compare to yesterday, last week and last month

You can use this valuable information to gauge the success of your business and marketing decisions.

The top section of each JAZreturns report includes the success summary which analyses your website performance and provides you with this important information including your:

• number of sales (or number of desired actions)
• revenue earned
• average sale amount
• revenue earned per new visitor
• conversion rate (percentage of your new visitors that become customers)
• number of new visitors
• average lead time for sales/actions
• average number of visits before a sale/desired action

Trend analysis

Knowing your sales statistics only assists you to make decisions if you can easily see the sales performance in context.

With JAZreturns, you can compare your performance from today with the other days in the week, the month and the quarter.

With this visual representation of your website's performance, you can quickly identify trends. This allows you to take early steps when the sales trend and/or conversion trend is declining or to keep doing what you are doing if the trend is improving.

Sales Listing

JAZreturns will show you exactly where every sale came from, the search keywords used, the lead time for each sale and the number of visits your customer made before purchasing.

The break down detail of each sale will also show you the entry page for each time that a customer visited. This information will highlight the original referrer for every sale.